solovyov design: when the lightbulb turns on

solovyov design is a belarusian industrial design duo who came up with this witty and innovative concept that pokes fun at the traditional 'lightbulb goes off in the brain' concept. the open form of the light gives off an ambient vibe, as the light dissipates to tone down over-brightness. check out more from the company here at solovyov design